We know, we know, who the heck uses Bing? Well, believe it or not, Bing can be an unexpected goldmine for advertisers. Given its smaller user base, Bing’s cost-per-click is typically significantly lower than that of Google. Not only that, but users on Bing tend to skew higher in age, and also higher in income than Google searchers.
Bing is the default search engine for Windows devices, so it is often a great way to find some unexpected web traffic and results. All in all, for what it lacks in overall volume, Bing offers a better bang for the buck than Google search, and as a result, can be a great option for small businesses.